Paper Essay Example | Topics and Well Written Essays - 2500 words

Paper - Essay ExampleIndeed, the premium quality seafood seller had inducted new trawlers in the fleet and replaced old outdated boats with the impudently manufactured. In addition, the company also modified its processing system thereby improving the shelf life of its seafood products. The abovementioned initiatives enabled the American seller to ensure better hex and enhance internal productive capacity and efficiency. Demand increased considerably for premium quality Neptune fortunate products, yet the inventories stockpiled as supply side had comfortably offset existing demand patterns. The top management had been expecting that situation would aggravate further because it was not practically possible to bring supply and demand forces in equilibrium by reducing supply or fish catch. In short, Neptune had been facing a grave strategic issue of rising stocks for which no present(prenominal) solution was available in the short run. Rita Sanchezs recommendation about introducing a new low priced brand, for which quality would be similar to that of existing Neptune Gold line products, indeed have both positive and negative consequences that will be discussed in detail in the following paragraphs (Kesner and Walters, pp. 2-3, 2005).After analyzing the internal and extraneous business environment of Neptune Gourmet, I would endorse the new strategy regarding the introduction of a new brand, namely, Neptune Silver of premium quality products. It would not really press if this strategy could lead to short-term migration of customers of premium quality brand toward low-priced yet similar quality seafood products. Indeed, the reason being the fact Neptune could implement it as a short run strategy and reduce its inventory levels in next two months. Obviously, this strategy would not only attract existing customers moreover also entice new customers who have not yet tried Neptunes optimal quality seafood. Once,